The Awatoru Cultural Advantage:

Māori succeeding as Māori

Awatoru promotes the development of business that uses who we are, where we are, how we do things, what we have to offer and what makes us unique – to create competitive advantage.

Strengthening identity

The Awatoru development process facilitates the exploration, extension, manifestation and expression of our cultural identity throughout all dimensions of business.

Expanding the bottom line

Awatoru provides a framework and opportunity to develop businesses that achieve triple bottom line benefits: economic, cultural and social.