Indigenous brands, Maori business, Kaupapa Growth and innovation, collaborative pilot projects, culture connection and exchange, design enabled economic, culturally enriched.
The Awatoru approach recognises all design disciplines as relevant to business development and promotes their integrated and holistic consideration. These disciplines include, but are not excluded to:
• Spatial Design: Interior / Architecture • 3 Dimensional Design: Product / Object / Craft / Furniture / Fashion • 2 Dimensional Design: Graphic / Photography / Illustration • Virtual Space: Web & virtual environments / spaces. • Systems design: Processes / infrastructure / organisational • Strategic: strategy / futures
The approach also advocates that there are potential strengths in developing 3 main points of focus: Collaboration / Applied / Projectised.
The Awatoru approach recognises all design disciplines as relevant to business development and promotes their integrated and holistic consideration. These disciplines include, but are not excluded to:
• Spatial Design: Interior / Architecture • 3 Dimensional Design: Product / Object / Craft / Furniture / Fashion • 2 Dimensional Design: Graphic / Photography / Illustration • Virtual Space: Web & virtual environments / spaces. • Systems design: Processes / infrastructure / organisational • Strategic: strategy / futures
The approach also advocates that there are potential strengths in developing 3 main points of focus: Collaboration / Applied / Projectised.
Awatoru recognises specific educational strengths in each of the target areas – design, business and culture, so rather than dilute this expertise, the approach seeks to provide a collaborative space where each discipline works kanohi ki kanohi – pakahiwi ki pakahiwi (face to face & shoulder to shoulder).
The programme is targeted at post-graduate level and focuses on bringing together expertise spanning business, design and culture. This will ensure "real" needs and aspirations are correctly identified to make a "real" impact through research application.
The programme uses a project management framework as the basis for undertaking collaborative projects with enterprise partners.