In a business development context design can catalyse dramatic changes. Application of the Awatoru model can help achieve: 

Paradigm Shifts: 

• A shift from a mode of dependency to independence. 

• A shift from a focus on historical retribution to future evolution. 

• A shift from being entrepreneurs of necessity, to entrepreneurs of opportunity. 

• A shift from the management of operations to the management of innovation and change. 

• A shift from being production led to being futures led. 

Effecting positive outcomes: 

• A mechanism to optimise the potential of untapped cultural assets. 

• A mechanism to legitimise, develop and strengthen culture. 

• A mechanism to strengthen our sense of identity and purpose. 

• A mechanism for economic transformation. 

Innovation 

• Using design thinking and methodology to reimagine and redefine existing business. 

• Creating new and unique cultural and values based propositions to markets which resonate and create emotional connections with consumers. 

Integration 

• The vertical integration of brand and identity from point of production to point of sale and attainment of whole of chain control. 

• The horizontal integration of brand and identity through all dimensions of business. 

• Engagement of internal and external networks and relationships to optimise value.

• Using design to create products, services and experiences that score high on desirability. 

• To identify and secure premium niche global markets – in some cases through phased extension from domestic markets.